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Chức Danh : Marketing Manager
Chi tiết công việc
Yêu cầu chung
Mô tả công việc1.Take responsibility for achieving goals for lead generation, enrollment, revenue, and other metrics for all educational programs and services offered by Nova2. Develop and execute an annual marketing and student recruitment strategy and plan within the agreed annual marketing budget 3. Manage, develop, promote and support the Nova brand and other product brands through all marketing communications including public relations, website content and copy, email, online and offline events 4. Lead and manage a consumer-driven brand team which focuses on maximizing growth, optimizing profitability and building brand equity through specific brand campaigns and impactful marketing activities 5. Provide effective coaching to develop the staff and build the talent pool for the organization 6. Work closely with Institute Managers to monitor the trend of inquiries, placement tests, repeat registrations, and other relevant key success metrics 7. Monitor market and consumer intelligence and analyze the competitive landscape 8. Be responsible and take high ownership of the look and feel of the centers to ensure a professional 9. Develop and maintain relationships with local high schools, universities, or any strategic partners 10. Manage design, development and production of all marketing collaterals, program guides and other services guides as needed in the promotion of Nova to prospective students, parents and public at large 11. Build relationships with key stakeholders to ensure strong collaboration and support for the implementation of marketing initiatives and promotional campaigns 12. Perform other duties required by the Managing Director Yêu cầu kỹ năngRequired Qualifications• Bachelor’s degree • Strong planning and organizational skills with the flexibility to handle multiple tasks • Knowledge of, or ability to learn quickly about, educational programs and services • Self-motivated, confident and optimistic demeanor with an ability to thrive in a fast-paced environment • Result-oriented, initiative, flexible with a passion to learn • Willingness to work sometimes outside of standard office hours in order to meet business objectives Required Competencies & Skills • Passion for private education sectors and consumer brands • Ambitious, hardworking and willing to learn • Strong leadership skills • Creative, initiative, can-do attitude • Strong problem solving, analytical and quantitative skills • Possess a high level of energy and exceptional details to attention • Comfortable in interacting with senior executives inside and outside the company Mô tả công ty:Originated in California, U.S.A, Nova Institute is a foreign funded company. We are the first and only English center in Hanoi with outstanding experts who hold Master degree in TESOL (Teaching English for speakers of other languages). Having been succeeding with impressive results in the U.S.A, our mission in Vietnam is to provide the fastest and most effective test taking strategies to Vietnamese test takers. We are offering preparation courses for English standardized tests like: IELTS, TOEFL, SAT, GMAT, GRE as well as general English training and tutoring services. We are aiming at becoming the best English test preparation Institute in Vietnam and more.We value commitment and creativity.
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